How to use your team strategy document externally

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In my previous article, I describe a practical way to create a team strategy document using the input of the team.  I recommend the team strategy document (example here) have the following elements:

–The team name

–Who is on the team

–What the team is trying to accomplish/what it produces

–Guiding principles and expectations

–Metrics that rate the productivity and quality of the team

–Business metrics that the team could affect

–The plan for how to meet the metrics that rate the productivity of the team

Now that you have the document, here’s what you do with it.  In today’s post, I’ll focus on the external uses:

1.       Use it as a basis to share with your partner teams and customers

No team works in a vacuum, so if you are armed with a strategy, you can share your strategy with the teams you need to work with to be successful, either the partner teams you receive work from and hand off to, or customers that you provide deliverables to.  Of course you need to customize it for the team you’re meeting with.  Sharing your team strategy will help your partner teams understand what your priorities are, what you can do to help them, and what your team capabilities are.

2.       Use it as a basis for prioritizing work

Now that you have the team strategy in place, any work that comes or opportunities that present themselves should somehow fit within that strategy.  Evaluate the opportunities against the strategy, as well as the reactive or legacy work that comes in.  Many times a meeting invitation comes in where team members with legacy relationships naturally seem to require that they be involved.  So the team member feels compelled to attend the meeting, even if it has nothing to do with the team strategy.  As a manager, you have the ability to say, “No, you don’t have to attend that meeting and take on action items from it because I need you to work on the areas that are our team priorities.”  It gives you a basis to keep your team focused on the priorities that you and your team agreed to.

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When you add something to an employee’s plate, you need to remove something from the plate

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A common practice for a manager is to ask their employee to do something for them.  We’ve seen this a lot.  One example:  The VP asks for some sort of recommendation, analysis, or revision on a strategy document that wasn’t expected before.  Now your team has to do this new thing.   It’s going to take time, effort, money.  Perhaps also teamwork, new processes, sourcing new information.  Lots of stuff.  This is one example, and I’m sure you can think of other times where your manager has said, “I need something from you. . .”

As the manager put in this situation, you agree to your VP to get this done and you decide to put your top performer Jackie on this.  Jackie is great at doing all sorts of things, and fulfilling this important request is something she can do.

So you go to Jackie and you say, “Jackie, I need to get a revised strategy document ready for the Vice President’s briefing next week. I know that you can do this.”

Jackie replies: “OK, I can do that.  I appreciate being trusted to do this.  However, I have the following things that I’m working on:

–I’m interviewing six candidates over the next three days

–I have meetings with our vendor to resolve issues with our contracts

–I need to present updates to our stakeholders on our top six projects in the next two days

–I have a deadline on creating a project plan for the project you assigned last week

–I’m filling in for Alex who is out of the office this week and next week

–I’m in the process of resolve a few issues that came in this morning from our operations team

–And I fly out early next week to meet with a potential new partner

(etc.)”

Clearly Jackie is a busy woman!  However, the manager replies, “I need you to get this done for our VP.”

Jackie replies, “OK, so what should I drop?”

Your answer: “You need to get it all done.”

Wrong answer.

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